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Cockpit Retail

Goal

Empower our retail partners to drive our business to customers and increase incremental revenue

Retailers work on commission model and desire accurate income details to avoid manual bookkeeping and let them focus on the business​​​​​​​

Challenges

Onboard non-tech-savvy retailers in using smart phones to sell products and provide services to GP’s customers and drive businesses

Retailers work on commission model and desires accurate income details to avoid manual bookkeeping

Outcome

300,000+ Retailers adopted to date

15% of Balance Recharges via App as of Q3-2021

Insights

Retailers are frustrated by inaccurate commission information received from the USSD a system, so they have to tediously keep track of their businesses

Retailers are habituated to using to low-cost button phones to make transactions request information from GP’s system, which often didn’t matched their own personal bookkeeping efforts.

The objective was to remove these manual burdens from them so that they can focus on their sales and not on tediously tracking information