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Grameenphone Retail App

My personal style is somewhat androgynous and simple.


Date:
September 6, 2018

Goal

Empower our retail partners to drive our business to customers and increase incremental revenue

Retailers work on commission model and desire accurate income details to avoid manual bookkeeping and let them focus on the business​​​​​​​

Challenges

Onboard non-tech-savvy retailers in using smart phones to sell products and provide services to GP’s customers and drive businesses

Retailers work on commission model and desires accurate income details to avoid manual bookkeeping

Outcome

300,000+ Retailers adopted to date

Additional 15% of Balance Recharges via App as of Q3-2021

Goal

While there was already a platform for sales executives to conduct their business, none existed for retailers who relied on simple button phones, notebooks and other manual functions. As part of Grameenphone’s digitization initiative, we approached the product design from the ground up by exploring our users’ context.

A series of images - a worn out button phone, a transaction happening at a store, and a notebook full of numbers and data

Goal

Empower our retail partners to drive our business to customers and increase incremental revenue

Retailers work on commission model and desire accurate income details to avoid manual bookkeeping and let them focus on the business​​​​​​​

Challenges

Onboard non-tech-savvy retailers in using smart phones to sell products and provide services to GP’s customers and drive businesses

Retailers work on commission model and desires accurate income details to avoid manual bookkeeping

Outcome

300,000+ Retailers adopted to date

Additional 15% of Balance Recharges via App as of Q3-2021